7-Eleven

BACK TO FIELD DATA COLLECTION

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7-Eleven came to Survey On The Spot with a unique need: How could they leverage their 1000 member field management team to help them gain real-time, front-line insights, without adding to their current work load.

Problem

7-Eleven needed to:

• Take advantage of their extensive field management team to provide real-time, market level insights
• Better understand the competitive environment to make better merchandising and marketing decisions
• Take advantage of mobile technology to allow data to be collected quickly and easily

How Survey On The Spot helped

• Surveys can be published instantly to request field feedback
• Surveys can be taken on any smartphone, initiated by a mobile link or text message
• Photo questions can validate merchandising performance
• Data can be easily uploaded to 7-Eleven's BI database
• Management receives email alerts with 10 seconds of a survey submission in support of critical issues

Voice of OUR Customer - Steve Holland, Chief Technology Officer

I presented Survey On The Spot with a very specific business challenge and they responded with exactly what we needed.  Their self-serve portal allows our team to get the answers they need, when they need them.  Their support of technical issues has been beyond timely to insure that the system was able to deliver what we require to make life easier for our field teams. We are making better management decisions as a result of our ability to obtain more relevant data.

Voice of OUR Customer - Scott McCombs, Vice President Merchandising Operations

Survey On The Spot has allowed us to easily access our field management teams to gain first hand knowledge of the marketplace.  My team can easily understand the current state of in-store merchandising standards and identify areas for opportunity.  We can create the surveys we need, push them to the field and get answers the same day.  Incorporating the data into our Business Intelligence system allows us to manage it in the context of our total information system.  Survey On The Spot saves us time and money.

How other businesses can use Survey On The Spot

By implementing Survey On The Spot mobile applications coupled with our real-time, SaaS reporting backend, businesses can:

• Greatly improve the ease and speed of field data collection
• Learn more about the daily operations in their retail locations in real-time
• Validate merchandising performance and physical conditions with photo question type
• Receive instant management alerts if there is a critical safety or sanitation issue identified
• Utilize QR code markers to ensure on-site location visits have taken place