Dunn&Co
Dunn&Co. is a Tampa-based advertising agency with a broad spectrum of clients. "We have used SurveyOnTheSpot to help our clients tap into valuable consumer insights, and we have utilized those insights to inform future marketing strategies. We have primarily used SurveyOnTheSpot and Apple iPads to gather consumer data at large healthcare tradeshows.”
Problem
Dunn&Co’s clients needed to:
- Gather consumer insights on existing services
- Gain feedback on how to improve service
- Access high-level data about brand perceptions that could inform future strategic thinking
How Survey On The Spot helped:
At a large healthcare tradeshow, we hired a facilitator who invited doctors and nurses to participate in an iPad survey. This first survey effort garnered several hundred responses, and our client was able to access the raw data as well as charts and graphs using the Survey On The Spot online portal. We found the survey and the subsequent results to be very valuable, and have used Survey On The Spot for other similar efforts since then.
Gather vital information:
- Capture demographic information
- Capture feedback on company services utilized by the survey participant
- Identify customer perceptions about the brand
Other observations:
- Ease of use in survey creation, data collection, and results analysis
- Ability to use branching for more complex surveys
- Using newer technology like an iPad as a survey mechanism creates a fun user experience and generates high participant response rates
How other advertising agencies can use Survey On The Spot
By implementing Survey On The Spot, advertising agencies can:
- Use for clients at trade shows - Greatly improve attendee feedback rates
- Capture feedback from your client's customers and prospects from their mobile phones
- Strengthen their clients email marketing list and lead generation
